The median negotiated discount across 5,000 reference deals is 24% off list. See the corridor by deal size below, then place your own quote with the free instant benchmark.
No login. No file upload. Aggregates from anonymized reference agreements, never another customer's deal.
| Deal size (contract value) | Reference deals | 25th percentile | Median | 75th percentile |
|---|---|---|---|---|
| Under $250k | 1,094 | 12% | 17% | 23% |
| $250k to $1M | 1,400 | 16% | 21% | 26% |
| $1M to $5M | 1,629 | 21% | 26% | 32% |
| Over $5M | 877 | 25% | 31% | 36% |
Figures computed from the 5,000 anonymized reference agreements in the VMware Cloud Foundation (discount off list) dataset behind our in-app benchmarking tools. Aggregates only; cohorts too thin to publish are left out rather than estimated.
Broadcom VCF, discount off list deals in our reference book close at a median of 24% off list, with the middle half of deals landing between 18% and 30%. Deal size is the strongest single driver: agreements under $250,000 in contract value land a median of 17% off, while deals above $5 million reach 31%.
Beyond deal size, a credible migration analysis and a 3-year commit are the levers.
Have a live quote or a renewal on the table? Request access to place your own number against the same reference cohort and get the full corridor, the levers, and an analyst read.